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Running €60,000+ per month in ads for a mortgage platform
Mortgage comparison
Ongoing since February 2026
The goal
Turn a monthly ad budget of more than 60,000 euro into qualified mortgage advice requests, and match every request to the right advisor out of a network of over 280.
€60,000+ monthly ad spend
280+ independent advisors
40+ lenders compared
New site live in June 2026
Four step conversational wizard
First marketeer in the company
01
Where the budget goes
Hypotheekberekenen.nl is a lead generator. Someone who wants a mortgage answers a few questions and the platform matches them to an independent advisor. I am the first marketeer in the company and commercially responsible for that flow, from the first ad click to the moment an advisor picks up the phone.
02
A wizard instead of a form
The new site went live on 8 June 2026. Instead of one long form, the visitor now walks through four steps that read like a conversation. Every step asks one thing, and every answer narrows down which advisor fits.
03
Comparing more than forty lenders
The platform compares over forty lenders. The hard part is not the data, it is the restraint. Show enough for someone to trust the outcome, and not so much that they leave. That balance is where most of the testing goes.
04
What a budget this size teaches you
At more than 60,000 euro a month, small mistakes are expensive and small improvements compound. Most of the work is not creative. It is measurement, discipline, and killing the things that do not pay for themselves.
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