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A lead engine for a 12 to 24 month sales cycle
Engineering, high ticket B2B
Ongoing since June 2026
The goal
Fill the pipeline of a high ticket engineering firm without the salesperson spending a single hour on cold accounts.
411 companies in the database
376 verified with contact details
Ten country lists
Google Ads, Leadinfo and LinkedIn
A personalised opener per company
Sales only talks to warm leads
01
Long cycle, so no shortcuts
Trimm Design delivers yacht, interior and naval engineering. A project takes twelve to twenty four months to close, which means a campaign cannot be judged on revenue this quarter. It is judged on how many real accounts are engaged.
02
Building the list before building the campaign
The company database grew to 411 companies, of which 376 are verified with email, phone and website, split across ten country lists. Company level only, no guessed personal data.
03
Three channels, one follow up flow
Google Ads brings visitors to the site. Leadinfo recognises the companies that do not fill anything in. LinkedIn outreach goes out from a real employee profile, not a cold account. Everything lands in one tracker.
04
Personalised at scale
Every one of the 411 companies has its own opening line, based on what that company actually builds. The salesperson only enters the conversation once someone replies.
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